One of the most basic things a webmaster should understand is the on-page SEO and on-page SEO factors to consider when creating a new website or adding new content and pages to an existing website.
The SEO page is mainly about adjusting the website code, choosing the right keywords and optimizing your content in general to make it more attractive and recognizable to the web crawling bots of Google and other search engines, thereby allowing them put your website in SERP in turn.
Here I have expanded on some of the most important techniques, if you want to rank and rank them you need to implement these techniques on your website.
Keep in mind that the importance of these technologies by search engines is subjective, as no one can determine the algorithms behind the ranking conventions of Google and other search engines. No one agrees more than anyone else that this is the most important factor, so please don’t ignore any of these technologies. Most are very quick and easy to implement, so there is no reason not to.
Keyword SEO factors on the page
I’ve said it before, and I’ll say it again: Keywords are the gateway to your website, and they play a huge role in on-page SEO.
Once you know what good keywords are and how to do keyword research, you can find keywords to use for on-page SEO. Combining WordPress with a good free SEO plugin (such as All in One SEO Pack) makes it easy to implement most of the following SEO factors keywords on the page, but let’s take a look at the areas where we must ensure effective use of keywords.
Keywords in title tags title tags are clickable lines of text that appear in Google SERPs and are used for each ranking page. This is also the text that appears at the top of the browser window when naming or identifying the page that is currently being viewed. It’s important to use the best (most relevant, most searched, and least competitive) keywords in your title tags, as Google usually takes most factors into account when indexing and ranking pages and determining their meaning.
Keywords in the title tag – effective use of the title tag helps Google know the main content on your website and the text to choose from the rest of the content. It is estimated that when opening a new page, most people instinctively read the top left corner of the page first and then other elements. Therefore, here the main message with the main keywords you want to convey should be here, preferably the H1 tag.
From here, minor keywords should be placed in H2, and even minor but still noteworthy keywords in H3, and so on. Using title tags effectively is a valuable skill on an SEO page.
Keywords in the main text-good content are irreplaceable. In SEO, a lot of good content contains effective keywords. This means that there will be no oversaturation because as I mentioned in the previous chapter, this will punish you and possibly even be de-indexed. Many SEOs have been arguing for years to achieve the right saturation, so that you can get a better ranking, but you will not be punished. They throw out different numbers to answer this magical radio.
My advice is not to waste time trying ratios as there is no perfect ratio. You also have more time and other ways to optimize your website. Just make it look natural and don’t overthink it, and you’ll be fine.
Words around keywords – these all seem a bit redundant, but the words around keywords are just as important as the keywords you want to include.
Google doesn’t just look at the keywords you’re targeting, but the words around them to better understand the content of your website, not to mention that it does this to monitor your keywords and make sure you does nothing. Your “black hat” that causes trouble.
Keywords in the domain name – this requires careful planning, but many SEOs believe this has a lot to do with how Google ranks the site for keywords. As you go through with this, you can also set up your website by naming subdomains after the keywords to expand it to more SEO friendly. Therefore, be as specific as possible when naming. For example, name the subdomain of a music website “Gibson guitars” instead of just “guitars”.
Note the use of hyphens in the examples.
pful in case some web browsers don’t load your page / its images properly so that web users can still see what the image was meant to be as most browsers will still show the keyword which you included in the alt tag.
Keywords In Anchor Text of Internal Links – Just like with external links pointing to your domain and pages, whenever linking to another page on your site, make sure that you make the link using anchor text consisting of keywords which you want pointing to and associated with that destination page as this greatly helps Google in putting the pieces together, as well.
Keywords in Strong / Bold Tags – These tags make your keywords stand out a bit more from their surrounding text to web users as well as Google’s search bots. These tags are ideal when something isn’t on the same level as say something in an H1 tag, but you still want to stand out from the rest of your copy.
Keywords in Meta Tags – About where you included the title in your site’s code you can include a meta description and meta keywords. If the title tag as mentioned earlier in this article is the clickable title in the SERPs, the meta description is the short summary of what your site is about which appears below it.
If you leave this blank, Google or other engines will form their own description of your site using some of your content. If you don’t like the sound of that, you can add your own. Keep in mind that while it doesn’t have much bearing on your ranking, it’s important for display purposes / what the web users will see when viewing your site in the SERPs.
Other On Page SEO Factors
Time to move away from keywords to the other half of on page SEO factors. Some of these you may not have as much control over but are still well worth knowing about.
Age of a Site / Page – If all things are equal between two pages competing for the same keyword, Google is far more likely to rank a site from 2002 over a site from 2007 for example as the older site is seen as more authoritative in most cases. Now if that first site hasn’t been touched since 2004 and the 2007 site is constantly updated with fresh and unique content, then it’s a different story. Individual pages work in the same way so this is just something to keep in mind.
Internal Links – If you have a number of pages on your site like a blog with a lot of posts, and say that one post in particular has gained some attention and began ranking well for itself on its own (maybe from a little off page SEO ), by linking back to a second page on your site from that popular page, you have increased the power of that second page. Internal linking is a beautiful thing because if you’re lucky enough to have several pages on your site ranking well, you can spread that link juice to the rest of your site without having to rely on anyone else.
Updates – I mentioned this in the age of a page, but Google is far more likely to rank a page which is updated regularly and adds fresh content on a regular basis such as articles, blogs, or any new content in general rather than a similar site which just stagnates. This is just more evidence supporting the fact that if you want to rank well, you’ve got to constantly be working towards optimizing your site as no one gets to the top of the SERPs, retires, and stays there for long.
Flash Animations, Etc. – Flash animation intros may look neat and some of your web users may enjoy them but Google’s robots have a hard time navigating through them to get to your site and incidentally flash pages never rank well. If you are set on having something like that, make sure that you include a link beneath the animation to connect that page with the page you want to follow the animation so that all web users AND search engine robots can reach and index your site properly.
Avoid 4th Level Subdomains – If you have a funneling style / broad index page (like going back to the guitar example) where you’ve got a number of smaller branching out subdomains, don’t go any further than 3 levels. An example would be “domain.com/subdomain1/subdomain2/subdomain3”. Anything beyond that final subdomain will likely not get indexed as easily as search robots only go so far. Plus, having that many subdomains simply isn’t conducive to easily browsing a site if you’ve got to click on that many links to get to where you want to go. Remember, one of the most important points when designing a site is to make sure that it’s user / traffic friendly when it comes to navigation.
Site Maps – In continuing with the point of making a site easily maneuverable, including a site map and linking to it on every page can be a major help to search bots when they crawl your site, plus people can use it to easily navigate, as well. Use a freebie plugin like Google Sitemap Generator to take care of this with a couple of clicks.