For those of you who are just starting out creating a blog or website, what terms backlinks are may still be less familiar. What distinguishes backlinks from other types of links? Why do backlink terms often appear in the discussion of SEO (Search Engine Optimization)? Why should you understand backlinks and apply them on your website or blog? How do I get quality backlinks? Everything will be discussed in this article, starting from what is a backlink.
Backlink is a link posted on a blog/website that leads to your blog/website page. The activity of building backlinks is also called link building. There are also terms external links and inbound links. So there are backlink givers and backlink recipients. You are a backlink giver when putting other people’s website or blog links on your website. Backlink recipients are websites that get links from backlinkers.
Pretty simple, isn’t it? Although it looks simple, backlinks also play an important role in the success of your website or blog.
After understanding what backlinks are, it’s time to learn why backlinks are important. What benefits can be gained from backlinks and why you should also take advantage of them.
Here are some reasons why backlinks are important:
The easiest explanation behind the question “Why are backlinks important?” is how Google finds new pages to show in its search results. Google’s search engine will always do the crawling to find the page that is most relevant to a particular keyword.
Like when humans use maps to find new locations, Google’s search engine uses backlinks to find new pages, crawls those pages, and then inserts them into Google’s index.
Just think about it. It’s easier to find new locations connected to other locations, right? Remote locations that are not connected to other locations will be harder to find. So is the website page. Website pages that do not get backlinks from other websites will be difficult to find by Google.
The more backlinks you get, the easier Google finds your website page. However, you should also consider the quality of the backlinks. You can’t just search for backlinks. Because backlinks are not quality could be detrimental to your website.
When people search for a keyword on Google, Google will try to provide the best search results for the searcher. Google will certainly direct searches on the pages of popular websites. How does Google rate a popular website page or not? yes, that’s right. Google uses backlinks as an indicator of the popularity of a website page. The more quality backlinks lead to your website, the better your website’s reputation is in Google’s valuation.
I have previously explained that backlinks become an important indicator in determining the popularity of a website page on Google. However, Google doesn’t just judge backlinks by quantity alone. Google also assesses backlinks on your website based on their relevance.
What are relevant backlinks? A relevant backlink is a backlink obtained from a website or blog from a relevant niche. For example, a smartphone company is said to have relevant backlinks when they get backlinks from websites or blogs whose nicheis technology. That way the smartphone company can be considered credible by Google.
What happens when a smartphone company gets a backlink from a beauty, fashion, oreven furniture blog? Surely Google will question the credibility of the smartphone company’s website, is the company credible enough for the smartphone and technology industries?
In the previous point it has been explained that backlinks can help websites to be more easily found by Google so that it can appear in search results. The more quality backlinks you get, the better Google’s assessment of your website will be. Then your website page can get high rankings in search results.
In addition to the traffic you get from Google search results, backlinks also bring in traffic from links planted on backlink websites. Especially if the backlinker’s website already has a good reputation on Google and gets a lot of traffic. Traffic obtained from the backlinker’s website will also lead to your website.
Quality backlinks are not easily obtained. The strategy of building quality backlinks consists of creating complete, unique, and solutif content. Here’s how to get quality backlinks on your website.
To be able to get quality backlinks, you must build the credibility of your website or blog first. As I’ve mentioned in Outbound Link Quality points, usually websites or blogs with quality backlinks are only willing to provide backlinks to quality websites and blogs. Therefore, you need to use credibility first.
Write Complete and Solutif Content
How to build credibility of a website or blog? Of course the answer is in the content. Make sure the content on your website is complete and able to answer the questions of the searchers. The content you write should also be solutif. So after reading an article on your blog or website, the reader can solve the problem. That way they don’t hesitate to share your articles on social media or even their websites or blogs.
Create Unique Content
In addition to complete and solutif content, your content must also be unique. If possible, create content that no one else has ever created. A point of view that no one else has ever taken. For example, you can do a case study about your customer or business. The uniqueness of your content will attract others to embed links to your website or blog.
Sometimes people are lazy to read long paragraphs. To get around this, you can take advantage of the infographic. Make an infographic so people are interested in reading your article. In addition, people are also easier to share infographics because it is more interesting and easier to understand.
The four ways above are ways to get backlinks naturally. Good content, unique, complete, and solutif will attract people to put your website or blog link on their website.
That said, you’ll also have to pick up the ball in order to get quality backlinks. Because websites and blogs with good backlink quality need to be approached personally first to then be able to plant backlinks there.
To find such quality websites and blogs, you need the help of third parties like Ahrefs. To date, Ahrefs is the best tool for finding quality backlinks. With Ahrefs you can find quality blogs and websites based on keywords relevant to your business. In addition, you can also find out the credibility of the website through Domain Rating (DR) and the amount of traffic generated.
Use The Content Sharing Platform
Most people share their latest articles or content on social media. That is mandatory. However, in addition to sharing content on social media, you also need to share your content sharing platform.
Content sharing platforms such as Medium, Kompasiana, Hipwee, VIVA Blog, Kaskus, Reddit,and SlideShare can be utilized to place links to your website or blog. You can write a new article that’s still related to the topic you’re discussing and then put the link of the article you want. That way you get a backlink from the content sharing platform. Although the links are nofollow, thismethod is still feasible to promote blog or website content.
Do Guest Blogging
Guest blogging is when you write articles that are not to be published on your own blog, but rather published on other people’s blogs or websites. In the article you put a link to your blog or website. However, you need to choose a blog or website with high traffic so that guest blogging can feel the benefits.
You can’t just search for backlinks. Google does not rate backlinks by quantity alone, but also considers quality. Remember, un qualified backlinks will only harm you. So you have to select backlinks carefully in order to get quality backlinks. What are the criteria for quality backlinks? Here are six quality backlink criteria:
As explained earlier, you need to get relevant backlinks in order to get a positive effect from backlinks. How to determine which website is relevant to your website?
Create a priority scale of potential websites to plant backlinks. You can group them into groups of potential websites. From highly relevant, quite relevant, to irrelevant.
Groups of backlinks are very relevant websites that are mostly content is reviews of certain products. For example, your business is computers and laptops. Look for websites or blog reviews that specifically review computers and laptops.
In a group of backlinks relevant enough, you can expand the criteria for potential backlinks. You can search for blogs or websites that most posts are about technology, not just laptops and computers.
Lastly, can you plant backlinks on websites that are not relevant to your business? The answer is yes and no. Yes, you can plant backlinks on websites that are not relevant to the condition that the website has super high traffic and discuss content as diverse as news portals. If the website is not relevant to the business and does not have high traffic, you should leave it alone.
Have Influence (Authority)
Relevance alone is not enough. You should also make sure the website you are going to plant backlinks really has credibility and influence. How do I ensure the credibility of a website? You can check the credibility of websites using software like Ahrefs. Credibility in Ahrefs is measured using a scale of 1 to 100 called a Domain Rating (DR). Domain Rating measures how many quality backlinks a website gets. The higher the DR value, the more potential for backlinks.
In addition to Domain Rating (DR), you also need to consider the amount of traffic a website generates before making it a backlink. To measure how much traffic a website generates per month you can also use Ahrefs. Make sure the website that will be planted with backlinks actually gets traffic.
Also pay attention to the editorial standards of website content that will be embedded with backlinks. Usually the one that generates quality backlinks is a website with strict editorial standards such as news portals or credible bloggers.
Quality Outbound Links
Websites with good backlink quality will usually only provide backlinks to quality websites only. Therefore, pay attention to outbound links from prospective websites that will be planted with backlinks. Is their outbound link track record good? Do they provide outbound links to quality websites or not?
Last and foremost is Google indexed. The website to which you want to plant backlinks must be indexed by Google. If a website is not Google indexed, it should be abandoned. Because planting backlinks on websites that are not indexed by Google is futile.
Checking if a website is indexed by Google is not easy enough. Go to Google. Then type “site:examplewebsite.com”. If after that nothing appears, leave the website
Building a website with quality backlinks takes a lot of effort. Keep in mind that before building quality backlinks, you need to build the main foundation first, namely content. No matter how many backlinks you get, everything will be wasted without unique, complete and quality content.
The backlinks you get must also meet certain criteria for the effect to be felt. So always do your research first before deciding to plant backlinks using the indicators mentioned above. That way your backlinks will have a positive effect on your website or blog.
Welcome to building quality backlinks on your website or blog.