If your business has a website, you need to drive more website traffic. But you don’t have the time, expertise or desire to research this technical field.
Marketers agree that SEO is essential, don’t mind the rise of social media and other gee-whiz tools that are popping up like mushrooms. Therefore, knowledge of using on-page SEO is required. And no technical expertise is required.
As you will see, SEO is just as difficult as what you are doing.
Without further ado, let’s define on-page SEO. Essentially, on-page SEO involves what you do on the pages of your website to attract search engines. This includes content and HTML code that yield organic search results.
In short, you can write a convincing SEO copy by applying just five SEO elements to the page.
By highlighting three reasons, it’s worth mastering the basics of on-page SEO.
SEO generates potential customers: 59% of marketers believe that SEO has a positive impact on potential customers
Natural search is better than paid search: 79% of search engine users said they always / often click on natural search results
Search Beats Social Media: The average order value in the second quarter of 2012 was 40% higher than that of social media
In summary, mastering the basics helps attract potential customers, increase website traffic, and increase profits.
By the way, let’s take a look at the 5 most important elements needed to attract more visitors.
Successful on-page SEO starts with headlines and titles
The title must always contain keywords. This is the most important element of the imposition. For best results, use keywords at the beginning of the title. The title must of course be related to the content of the page.
Use meta descriptions to improve on-page SEO
Each page has a meta tag that describes the entire content of the page. This is the summary used by Google to describe your page on the search results page. Use this summary description by writing an interest-focused copy. Write meta tags for human readers, not search engines. Each page should have its own unique description. Do not use a meta description on similar pages.
Improve on-page SEO through placement and use of relevant keywords
Keywords play a central role in search engine optimization. The searcher types a keyword or keyword in the search box. The location and use of keywords are important. Usually, the closest to the beginning of your content – the first 100-150 words – works well.
Rapid warning. Don’t use too many keywords or Google will mark you as ‘filled’ as keywords. The keyword share should not exceed 5% of the full page content.
By choosing keywords used by searchers, you can write useful and relevant content. There are free tools available for this
Search keywords to guide your content strategy is Google Keyword Planner. Familiar with this tool, you can start writing engaging content.
Often boost the on-page SEO with engaging content
Content is king. I know you’ve heard of it before, but you have to repeat it because Google’s bots search for premium content. In short, high-quality content is content that meets the needs, wants and wishes of the audience. Keep in mind that the content is aimed at users, not search engines. Consider human readers when writing content. Google prefers new, original and regularly updated content, which usually attracts visitors. More and more visitors are attracting Google robots to crawl your page, which will lead to higher rankings.
Improve on-page SEO through social media
Some people say that social media has replaced or replaced SEO. But this is not true. Social media play a different division of roles. That is, social media help to share your content with others. That’s why social media complements SEO by distributing your content to interested parties or groups.
On-page SEO – no technical background required
Website optimization is of course a broad and complex topic. Cautious marketers don’t shy away from SEO, however. They make sure that SEO works for them without having to worry about a technical background.
Focus on these five non-technical elements on the page and you’ll get tangible results. It only requires consistent applications. Focusing on these five topics will help you master them quickly as they are easy to manage. This allows you to delve into other SEO techniques, like this